Met trots presenteren wij (ZVVT) een aantal basiscursussen voor (startende) ondernemers en (ervaren) marketeers waaronder Digital Marketing, Data Analytics, Cybersecurity awareness en E-commerce en Online Business Strategie. Ben je erbij? Voor alle info kijk op onze website: https://zvvt.nl/events/ Wat ga je leren in de cursus Data Analytics? In deze interactieve cursus zul je de sleutelbegrippen van data-analyse verkennen en ontdekken hoe je ze kunt toepassen om je marketingstrategieën te versterken. We zullen elke stap doorlopen, van het verzamelen en opslaan van data tot het analyseren, visualiseren en begrijpen van inzichten, om je te helpen je marketingdoelen te bereiken. Deze cursus is voor beginners en ervaren marketeers en ondernemers. Datum: Vrijdag 29 maart 2024 Locatie: Online Tijd: Vanaf 18:00 - 20:30 Informatie en registratie: Mailen naar eventmanagement@zvvt.nl Voor ZVVT members: 50% korting, Euro 12,50 Voor Non-members: Euro 25,- Er zijn 5 modules in deze cursus: Module 1: Inleiding tot data-analyse in marketing - Wat is data? - Definitie van data-analyse - Belang van data-analyse in marketing - Typen data-analyse - Toelichting data analytics lifecycle Module 2: Data verzameling en opslag - Probleemstelling identificeren - Verschillende bronnen van marketinggegevens (website-analyse, sociale media, e-mailmarketing, Facebook pixel enz.) - Hoe verzamel je gegevens correct? - Soorten data verzameling - Data opslagopties Module 3: Data kwaliteit en reiniging - Wat is data kwaliteit? - Waarom schoonmaken? - Data organiseren en structureren Module 4: Data analyseren en visualiseren - Soorten inzichten - Marketing metrics - Analysetools - Visualisatie van gegevens Module 5: Data-ethiek, privacy en toekomstige trends - Ethiek bij het gebruik van marketinggegevens - Compliance met privacywetten en -regelgeving - Opkomende technologieën en toekomstige trends in data-analyse voor marketing De trainster is Nene Merit Aguzien. Nene is sinds 2011 actief op het gebied van marketing in al zijn facetten. Van bloggen, online marketing en PR tot data-analyse, UI/UX design en marktonderzoek. Zij omarmt graag nieuwe uitdagingen. Nene heeft opdrachten uitgevoerd voor diverse klanten, waaronder de Europese Unie, Aliexpress UK, Clarks, The Social Hub (hotels), Sacha Cosmetics en het toerismebureau van Ghana. Nene is de eigenaar van The Wave (https://thewve.com/), een creatieve agency in behavourial analytics.   Momenteel leid zij een interdisciplinair creatief bureau dat zich toelegt op het creëren van emotionele betrokkenheid tussen merken en consumenten door gebruik te maken van gedragsinzichten en engagement marketing. Zij streeft ernaar de toekomst van marketing vorm te geven. Of het nu gaat om het bedenken van creatieve campagnes, het analyseren van gegevens voor strategische inzichten of het opbouwen van sterke klantrelaties, zij is altijd bereid haar kennis te delen en anderen te inspireren.  

We proudly presents the course Zero To CyberHero. This is a Cybersecurity course in which you will: Learn to get started in the field. Learn about different roles in cybersecurity. Define your learning path. Learn to Learn, where to find information. Learn about useful certifications. Hack your first computer. The course is on 2, 3 and 5 April, 2024. Each day from 10:00 - 14:00 Information and registration? Please mail to info@zvvt.nl How does the cybersecurity field looks like and what are your changes? Please read these articles in Dutch: Nederlandse overheid trekt 1 miljoen uit voor cybersecurity: https://www.channelconnect.nl/security-en-privacy/nederlandse-overheid-trekt-1-miljoen-uit-voor-cybersecurity/  Drie cybersecurity-ontwikkelingen voor komend jaar: https://www.dutchitchannel.nl/news/221126/drie-cybersecurity-ontwikkelingen-voor-komend-jaar

Basic course for entrepreneurs (in English). Can we welcome you? What are you going to learn? Learn about the basics of cybersecurity to protect company and customer data. Learn about cybersecurity threats and how to prevent hackers from hacking data. Date: Friday April 8, 2024 Locatie: Online Time: From 18:00 - 20:30 Information and Registration: Mail to eventmanagement@zvvt.nl For ZVVT members: 50% discount, Euro 12,50 For Non-members: Euro 25,- The trainer is Refolino Lagadeau. Refolino is an experienced IT professional based in Paramaribo, Suriname, with a solid background in system and network management and IT security. Through his extensive experience, he has developed broad knowledge in the management and protection of both physical and digital infrastructures. His commitment to continued professional development is reflected in his extensive list of international certifications, including Certified Information Security Manager (CISM), Certified in Risk Information Control (CRISC), and Certified Security Operations Practitioner. These certifications, along with other international, local and company-specific training, have given him a solid foundation in cybersecurity. What sets him apart is not only his technical prowess, but also his leadership qualities and ambition to grow into the role of IT Security officer. His ability to plan effectively, collaborate and think solution-oriented makes him a valuable asset to any team focused on ensuring the security of digital systems and data. In addition to his professional commitment, he enjoys various interests including photography, reading books and meditation. He is currently completing two books, David Goggins\' Can\'t Hurt Me and Morgan Houssel\'s The Psychology Of Money, and is about to start Sun Tzu\'s The Art of War. These activities help him find balance between his work and personal life as he strives for excellence in his field. With determination and vision, he strives for continued growth and success as an IT security expert, with the ultimate goal of achieving a leading role in the ever-changing world of cybersecurity. For information about other activities we planned, please visit: https://zvvt.nl/events/

Workshop Building Inclusive Machine Learning (ML) Systems In this workshop we will explore the factors that influence inclusivity and fairness in ML systems, how these impact currently widely used technologies and innovations (such as ChatGPT or Image recognition), what is required to build truly inclusive ML systems and ideate on how we can use the power of ML/AI to help foster true inclusivity. Machine learning (ML) or Artificial Intelligence (AI) systems influence our lives in many ways - from what we consume, watch, listen to, how content is generated or how businesses make their decisions from healthcare and education to finance. Given their widespread impact it is critical that those technologies consider inclusivity and fairness. Disregarding these factors can have a severe negative impact on everyday lives. On the other hand, when built with inclusivity in mind, AI technologies offer great potential to cater to the diverse needs of our society. What are you going to learn? Awareness: Understand how considering inclusivity or lack thereof impacts ML systems. Critical evaluation: Assess inclusivity in currently widely used technologies. Ethical design: Learn how we can design fair and inclusive solutions. Idea generation: Explore opportunities to create more equity by building inclusive ML systems. Date: Friday April 12, 2024 Locatie: Online Time: From 17:30 - 19:30 Information and Registration: Mail to eventmanagement@zvvt.nl For ZVVT members: Free For Non-members: Euro 25,- The workshop facilitator is Soraya Hausl. Soraya is Chief Data Scientist and Cofounder of Carra, a digital platform for personalised textured (curly) hair care where she focuses on creating the data engine to power innovation in the textured hair ecosystem. She is passionate about building data products that improve customer experience and has previously led the fashion recommendation team at ASOS.com and worked on optimizing search ranking at Booking.com. Soraya obtained a MSc degree in Machine Learning from the University College London (UCL) and has a background in strategy consulting. For information about other activities we planned, please visit: https://zvvt.nl/events/

Plannen doe je zo! Basistraining Time Management Wat ga je leren? Leer op een simpele manier hoe je een planning maakt die voor jouw werkt. Waar moet je allemaal rekening mee houden? Hoe weet je of iets belangrijk of urgent is? En hoe maak je het jezelf makkelijker om beter met je tijd om te gaan en alles gedaan te krijgen? Datum: vrijdag 17 mei 2024 Locatie: Online Tijd: 18:00 - 20:30 Taal training: Nederlands Informatie en registratie: Mail to: eventmanagement@zvvt.nl ZVVT members: Gratis Non-members: Euro 25,- De trainster is Nellie Oliveira. Nellie is al meer dan 20 jaar de behulpzame assistent, waardoor zij zichzelf niet meer gek laat maken door het ‘te druk’ te hebben of om tijd ’tekort’ te komen en haar prioriteiten niet te weten. Het is haar missie om andere deze skill aan te leren om meer tijd, rust en overzicht te krijgen zodat zij weer kunnen genieten van hun (vrije) tijd. Nellie is eigenaar van Plan Time Ahead voor Time Management Trainingen (https://plantimeahead.nl/) en Privé PA voor Personal Assistant Services.  

Come to the IT event “Unlocking Hidden Talents” on Friday, May 24. From 5:30 PM – 9:30 PM in Amsterdam South East. Come gain knowledge, network and meet experts who can advance your career in IT. Through keynote, personal stories and discussion of factual research, you will gain knowledge about, among things like: Artificial Intelligence (AI), how to earn better in IT as an IT professional and the opportunities there are to work in IT and what you route can be towards IT. For more information about the program, the speakers and to buy your ticket, click here https://translatefuture.com/ict-event-24-mei-2024/. This event can be attended by anyone who is interested, regardless of origin, gender, ICT experience and background.

Introduction session: Cybersecurity and the career opportunities This introductory course is a precursor to the more extensive course that we provide. Get informed about the Cybersecurity field and the different learning paths you can follow to break into Cybersecurity. Date: Friday May 31, 2024 Location: Online Time: 18:00 - 20:00 Language: English or Dutch. Depends on the participants. Information and registration: ZVVT members: Free Non-members: Euro 10,- The Cybersecurity trainer is Jelle ten Thij. He is a Cybersecurity consultant, Cybersecurity trainer and Public Speaker. He is the founder of Libellum Security (https://libellumsecurity.nl/). 

What will you learn as an entrepeneur, professional or student? You will practically experience what robots are, what they can do for your company as an entrepeneur or how you can build a career as a robotics expert. Date: Saturday June 8, 2024 Location: STARTWELL, Laarderhoogtweg 18, 1101 EA Amsterdam Time: 10:00 – 12:00 Language: English For tickets and information: Buy your ticket: https://zvvt.eventgoose.com.  E-mail: eventmanagement@zvvt.nl Website: www.zvvt.nl ZVVT members: Euro 150,- (0% BTW) Non- ZVVT members: Euro 160,- (0% BTW). Excluding service costs. The trainer is Abdoellah Adam. Founder of Tech Academy. A robotics expert and trainer. Specializing in providing automation and robotics trainings to professionals and organizations.

Ecommerce & Online Business Strategy course This course will cover the fundamentals of ecommerce marketing. We'll talk through how to set up an ecommerce platform for your business, how to set your store up for success, how to market your online store, and how to measure success. Please come prepared with a short description of your business, as we will also work through how to build a value proposition that effectively positions your product(s) to attract customers. Date: Friday June 14, 2024 Location: Online Time: 18:00 – 20:30 Language: English Information and registration: Buy your ticket: https://zvvt.eventgoose.com. After payment you will receive another email with the link to participate online. Mail to: eventmanagement@zvvt.nl ZVVT members: Euro 12,50 Non-members: Euro 25,- excluding service costs The trainer is Rissy La Touche. Rissy is a freelance marketing strategist specialized in helping companies bridge the gap between who they understand themselves to be, and how they present to the audiences they aim to reach.